Everyone knows that chocolate is heavily associated with Valentine’s Day. But why?
Although there isn’t an official “chocolate for Valentine’s Day” story, chocolate has always been considered valuable and decadent. Even early on it was associated with romance and passion, and the Aztecs believed that it elevated sexual prowess. Chocolate drink was served at weddings and special ceremonies.
Richard Cadbury was the first to invent chocolate candies in the 1860s and marketed them for Valentine’s Day in the heart-shaped box that we have all come to know and love. His hope was to increase the sale of chocolates by putting them in more eye-appealing packaging. The trend caught on and they became the quintessential Valentine’s Day gift (along with red roses).
So a very simple story with not much to it. Does it surprise that over $1 billion in chocolate is purchased for Valentine’s Day each year?
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